A pipeline that loses nothing
- Every opportunity tracked by stage, with planned follow-ups
- Opportunity → quote → order conversion in one click
- Full customer history, shared by the whole team
Lexa CRM — sales module of Lexa ERP
A Tunisian CRM to drive your sales and your field sales force
Lexa CRM centralises your sales pipeline, field visits, quotes and invoicing in a single tool, in French and Arabic. Your reps take orders on their phone; management sees activity in real time.
A CRM (Customer Relationship Management) is the software that tracks every prospect and customer, from first contact to invoicing. Lexa CRM is the sales module of Lexa ERP: it deploys on its own to start, then extends to inventory, delivery and accounting without switching tools. Unlike foreign CRMs billed per user per month in foreign currency, Lexa CRM is licensed in dinars, hosted in Tunisia or on your servers, and supported by a team based in Tunis.
What Lexa CRM covers
Sales pipeline
Opportunities tracked by stage, one-click conversion to a quote then an order, sales forecasts.
Field sales force
Visits planned by agent and by territory, order taking on mobile, shelf photo attached to the record, out-of-stock reporting.
360° customer record
Full history, outstanding balance, credit limit, activities and follow-ups — visible to the whole team.
Segmentation by channel
Supermarkets, wholesalers, retailers, export: a price list and commercial terms per channel.
Quotes & pricing
Prices in dinars with volume tiers, scheduled promotions, margin shown per line, large discounts subject to manager approval.
Tunisian invoicing
Compliant invoices (VAT, withholding tax), overdue tracking, follow-ups — connected to Lexa ERP accounting.
The problems we address
The recurring pain points we see in Tunisian SMEs — and their concrete impact on the business.
The customer base lives in Excel and WhatsApp
Each rep keeps 'their' customers in their phone. When they leave, the history leaves with them.
No visibility into field activity
How many visits today? Which orders taken? Which shelves out of stock? Management finds out days later, or never.
Discounts granted blind
Without margin shown at quote time, every commercial gesture eats into the result without anyone measuring it.
Forgotten follow-ups, outstanding balances that slip
Opportunities cool off for lack of follow-up, and customer credit limits are exceeded without any alert.
Double entry from quote to invoice
The quote is re-entered as an order, then as a delivery note, then as an invoice. Every re-entry is a source of error.
Foreign CRMs billed per user, in foreign currency
The monthly cost climbs with every rep hired, the price depends on the exchange rate, and your customer data goes abroad.
What Lexa CRM delivers in practice
Effective reps on the move
- Routes and visits planned by territory
- Order taking on the phone, even offline (syncs on return)
- Shelf photo and out-of-stock report attached to the visit
Margin protected on every order
- Margin shown live, promotion included
- Large discounts subject to manager approval
- Outstanding balance and credit limit checked before shipping
Connected to the rest of the company
- Stock availability checked at order confirmation
- Delivery note generated automatically, approval flow before shipping
- Tunisian invoicing and accounting with no re-entry
Lexa CRM in pictures
Real screenshots of the product, not mockups.
Why Lexa for CRM
Four concrete differences that matter when it's time to choose.
A CRM connected to your ERP
Most CRMs stop at the quote. Lexa CRM goes all the way to inventory, delivery and invoice, because it shares the same database as Lexa ERP. One entry, zero re-keying.
In dinars, with no per-user cost
One-time licence and annual maintenance in Tunisian dinars. Hiring one more rep doesn't push up your software bill.
Your customer data stays in Tunisia
Hosting on your servers or on Tunisian infrastructure. Your customer file — the company's most sensitive asset — doesn't go off to a foreign cloud.
Bilingual interface, local team
Interface in French and Arabic, suited to field teams. Support provided from Tunis, with on-site visits when needed.
Frequently asked questions — CRM
The questions managers ask us most often on this topic.
Lexa CRM is the customer-relationship-management module of Lexa ERP, designed for Tunisian SMEs. It covers the sales pipeline, field visits, quotes, channel pricing and invoicing compliant with Tunisian tax rules. It is built on Odoo's technology foundation, used by more than 12 million people worldwide, and can be used in French or Arabic.
Let's talk about your CRM
Thirty minutes are enough to understand your context and identify the first opportunities. Free audit, no commitment.