Distribution & logistics sector

ERP, AI and software for distribution and logistics in Tunisia

Lexa supports Tunisian wholesalers, distributors, e-merchants and carriers in managing multi-warehouse stock, optimising routes, integrating e-commerce and tracing sensitive products.

Tunisian distribution combines several realities: B2B wholesalers, specialised distributors, growing e-merchants, carriers and logisticians. The common challenge is holding reliable real-time stock, delivering fast and well, and linking all sales channels with no double entry. Lexa brings a system that speaks to the warehouse, sales, the website and the carrier.

Sub-sectors served

Lexa adapts its ERP, its AI agents and its custom development to the specifics of each Tunisian sector.

  • Wholesalers & semi-wholesale

    Broad catalogues, per-customer pricing, management of commercial terms and discounts.

  • Food distribution & fresh products

    Best-before/use-by dates, FEFO rotation (the batch closest to expiry ships first), cold chain, batch traceability.

  • Hardware & industrial supplies

    Technical references, equivalences, on-site deliveries, pro quotes.

  • Pharmaceutical distribution (wholesale)

    Regulatory traceability, batch management, compliance with sector requirements.

  • Auto & industrial spare parts

    Catalogues by vehicle or machine, equivalences, counter and remote sales.

  • Pure-play e-commerce

    Store integration, marketplaces, returns management, parcel tracking.

  • Transport & logistics

    Routes, driver tracking, delivery notes, billing by weight or volume.

  • Importers & import-export companies

    Customs-clearance tracking, landed cost, multi-currency management.

The problems we address

The recurring pain points that sector SMEs face, and the concrete impact they have on the business.

  • Excel stock unsynchronised across warehouses

    You sell a product that's out of stock elsewhere, or refuse an order while a neighbouring warehouse is full. Customer frustration and avoidable shortages pile up.

  • Slow, error-prone order picking

    Paper picking lists, manual searches in the warehouse, reference errors at shipping: each order takes longer than it should.

  • E-commerce disconnected from the ERP

    Stock on the site isn't the warehouse's. Online orders are re-keyed by hand into the ERP. Price updates take days.

  • Unoptimised delivery routes

    Drivers improvise their route order, cover more kilometres than needed, and the delivery cost per order is never measured.

  • No batch traceability

    In case of a product recall (food, pharmaceutical), impossible to quickly trace all delivered customers. Regulatory and reputational risk.

  • Landed cost poorly known

    For importers, customs, transport and exchange costs aren't allocated product by product. You sell without knowing your real margin.

The solutions Lexa offers

Three complementary pillars, designed to address the sector's needs end to end: ERP as the central system, AI for automation, and custom development to fill in the rest.

Lexa ERP

Lexa ERP for distribution and logistics

  • Multi-warehouse, multi-location management, cycle counting
  • Batch traceability, FEFO rotation, expiry-date management
  • Guided order picking
  • Delivery approval flow: no shipment without manager validation
  • CRM & field sales force (Lexa CRM): visits, mobile order taking, shelf reports
  • Pricing per channel (supermarkets, wholesalers, retailers, export), promotions, protected margin
  • Integrated e-commerce (Lexa store or external connectors)
Artificial intelligence

Artificial intelligence for distribution

  • Demand forecasting per item and per season
  • Smart replenishment suggestions
  • Automatic delivery-route optimisation
  • Computer vision for inventory and picking control
  • Multilingual customer-service agents: order tracking, returns, availability
Custom software

Software development for distribution

  • E-commerce connectors (Shopify, WooCommerce, local marketplaces)
  • Carrier connectors and local delivery solutions
  • Mobile picking and delivery apps (barcode scanning)
  • B2B commercial portals and online catalogues
  • Real-time dashboards: stock, sales, margins

Why Lexa for the distribution sector

Four concrete differences that matter for the sector's SMEs.

  • Native multi-warehouse and real-time stock

    Lexa ERP manages several warehouses and locations by default. Every movement updates stock in real time for sales, the e-commerce site and the picker — with no double entry or discrepancy.

  • E-commerce and ERP in the same system

    Your products, prices, stock and orders live in a single base. When stock changes in the warehouse, the site updates automatically. When an order comes in online, it appears directly in the picking queue.

  • Customs compliance and multi-currency

    For importers, Lexa handles landed cost (CIF + approach costs), multi-currency operations and Tunisian customs documentation, with no custom development.

  • Team in Tunis for local integration

    We integrate Lexa with local carriers, payment operators and Tunisian marketplaces. No months lost waiting for a foreign partner to understand the context.

Frequently asked questions — distribution sector

The questions the sector's managers ask us most often.

For a Tunisian distributor, the ERP must handle four dimensions: real-time stock across several warehouses, batch traceability, integration with sales channels (reps, e-commerce, marketplaces), and real landed cost to steer margins. Lexa ERP, built on Odoo, covers these four dimensions natively, plus the Tunisian adaptations (customs, multi-currency, tax) built in by default.

Let's talk about your distribution project

Thirty minutes are enough to understand your context and identify the first opportunities. Free audit, no commitment.